Most podcasters using the service confirm that Anchor itself was their first sponsor. But that grand vision of connecting podcasters with paying sponsorships may be dying. Anchor’s sponsorships tool is supposed to work a lot like YouTube ads, matching advertisers to content. ![]() Three others said they’re exploring alternatives to Anchor because they’re not receiving new sponsorships.Īnchor launched in November of 2018, just four months before Spotify bought it for $154 million. Three people interviewed confirmed that Spotify and Anchor had paid them thousands. Anchor’s sponsorship feature seems to be severely lacking in actual sponsors outside of Anchor and Spotify. ![]() The Verge spoke with nine other podcasters who use the Anchor service.
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